The name is a play on the French phrase bon vivant which means “the life of the party”, but is also based on two fictional founders, named Bonnie and Vivian.
Trivia: Word quickly spread about Bud Light’s entry to the seltzer game when rapper Post Malone appeared in one of this year’s Superbowl commercials drinking not Bud Light but Bud Light Seltzer. Number of Flavors: 4 (Black Cherry, Lemon Lime, Strawberry, and Mango). One of the latest brands to hop on the bandwagon after launching in January 2020, Bud Light Seltzer became so hot so fast that it already holds a spot as the third biggest seltzer in the US. Truly’s parent company, Boston Beer (which also produces Samuel Adams beer, Twisted Tea, and Angry Orchard Hard Cider), announced the 2-year deal with the league in 2019. Trivia: Truly is the official hard seltzer of the National Hockey League (NHL). Number of Flavors: 16 (Popular ones include Wild Berry, Blueberry & Acai, Raspberry Lime, New Black Black Cherry, Pineapple and Passionfruit). Truly Hard Seltzer also debuted in 2016 and was then named “Truly Spiked and Sparkling” until “Spiked and Sparkling” was swapped out for “Hard Seltzer” in 2019. This brand comes a distant second to White Claw in terms of sales (21.8% market share) but is nonetheless a powerful player in the hard seltzer arena. While White Claw accounts for a whopping 58.6% of the market share, other brands are doing pretty good for themselves during this whole hard seltzer mania. What are other Popular Brands of Hard Seltzers? White Claw has 100 calories and 2 grams of carbohydrates per 355 mL can, with an alcohol content of only 5%. The alcohol in White Claw Hard Seltzer comes from fermented sugars derived from malted gluten-free grains ”. The official answer to the question, as told by one of the brand’s representatives, is that White Claw is “a blend of seltzer water, its gluten-free alcohol base, and a hint of fruit flavor. The company introduced White Claw in 2016 with nine different 100-calorie flavors. This makes sense because White Claw is owned by Mark Anthony Brands, the pioneer of the flavored malt category by launching Mike's Hard. Other cereals, malted or unmalted, and other carbohydrates may be included. A malt beverage is made by the alcoholic fermentation of malted barley and hops. Technically, White Claw is a flavored malt beverage. But the fact of the matter is this: White Claw is definitely not a vodka soda. To the untrained palate, the drink does resemble everyone’s favorite refreshing cocktail from the bar. The frenzy surrounding White Claw is that many consider the sparkling beverage as " vodka soda in a can". It is generally considered a “highball” drink - a mixture composed of an alcoholic base spirit and a larger proportion of a non-alcoholic mixer, often a carbonated beverage. That brings us to hard seltzer which is essentially a “spiked” seltzer. Furthermore, there are no legal specifications as to what it should contain or not contain, other than carbonated water. 
Immigrants from Europe brought it to the US and eventually came to be what was used to call any kind of carbonated water.īecause “seltzer” was never trademarked as a term, any soda water brand can use it on their product names. The natural springs in the Niederselters had high carbonation with low mineral content and so it was turned into a product, bottled and sold as far back as 1728. Its name came from a place called Niederselters, Germany, where it was originally a brand of naturally carbonated water. “Seltzer” is a generic term for carbonated water or soda water.
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